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Tourism smes, service quality and destination competitiveness
A successful tourism destination must embrace an integrated approach towards the many components of the tourism system. The role of destination management organizations (DMOs) is vital to providing leadership and coordination for destination stakeholders (Ritchie and Crouch, 2003). Tourism small and medium-sized enterprises (SMEs) have very different approaches to the setting and maintenance of quality standards that are critical to...
377 p dtu 24/09/2012 202 4
Từ khóa: tourism smes, service quality, destination competitiveness, hệ thống du lịch, điều phối du lịch, kinh doanh du lịch
Service quality in leisure and tourism
The book acknowledges the growing literature that enables the practitioner and the student to develop their knowledge and understanding of trends and issues in leisure and tourism management and in consumer behaviour, and the very concepts and theories that help to define the fields of enquiry. The book also recognizes the great strides made in the last decade in developing the subjects of service management, service operations management and...
241 p dtu 19/09/2012 237 7
Từ khóa: service quality, service quality in leisure and tourism, leisure tourism, tourism management, service management, management tools