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Service quality in leisure and tourism
The book acknowledges the growing literature that enables the practitioner and the student to develop their knowledge and understanding of trends and issues in leisure and tourism management and in consumer behaviour, and the very concepts and theories that help to define the fields of enquiry. The book also recognizes the great strides made in the last decade in developing the subjects of service management, service operations management and...
241 p dtu 19/09/2012 237 7
Từ khóa: service quality, service quality in leisure and tourism, leisure tourism, tourism management, service management, management tools