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Tourism smes, service quality and destination competitiveness
A successful tourism destination must embrace an integrated approach towards the many components of the tourism system. The role of destination management organizations (DMOs) is vital to providing leadership and coordination for destination stakeholders (Ritchie and Crouch, 2003). Tourism small and medium-sized enterprises (SMEs) have very different approaches to the setting and maintenance of quality standards that are critical to...
377 p dtu 24/09/2012 204 4
Từ khóa: tourism smes, service quality, destination competitiveness, hệ thống du lịch, điều phối du lịch, kinh doanh du lịch