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Destination marketing and management theories and applications
The development, marketing and management activities of destinations are very much in line with the development of the tourism industry at the global scale. Various sources have indicated that the tourism industry has the potential to keep growing for quite some time, driven by structural factors such as population growth, economic affl uence, business expansion and age-related travel patterns, combined with social factors such as the...
380 p dtu 27/09/2012 350 19
Từ khóa: Destination marketing, tourism industry, marketing management, production marketing, local tourism, kinh tế du lịch, du lịch thương mại, công nghệ tiếp thị
Let me begin, on behalf of the entire PATA family, by expressing our sympathies to the families and friends of people who perished on 26 December 2004. Many of them were tourism industry colleagues or tourists. Since that fateful day, we have seen an outpouring of humanitarian compassion around the world. The unprecedented global fundraising response indicates how the plight of the victims and survivors emotionally impacted all of us...
410 p dtu 25/09/2012 235 4
Từ khóa: Crisis management in tourism, tourism industry, national tourism, market intelligence, quản lí du lịch, khủng hoảng du lịch
Tourism and the less developed world Issues and case studies
The preface is usually the last part of a book to be written. It is the start of a process of objectification, whereby the author distances himself or herself from the finished product, and (like the parent of a newborn child) examines it for flaws. That such are to be found in this book is undeniable, and remain the editor’s responsibility. In particular, I am aware that in trying to provide an overview of tourism in less developed...
273 p dtu 19/09/2012 213 2
Từ khóa: tourism marketing, Tourism and the Less Developed World Issues and Case Studies, international tourism, tourism industry, Tourism Studies, leisure and tourism