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Destination marketing and management theories and applications
The development, marketing and management activities of destinations are very much in line with the development of the tourism industry at the global scale. Various sources have indicated that the tourism industry has the potential to keep growing for quite some time, driven by structural factors such as population growth, economic affl uence, business expansion and age-related travel patterns, combined with social factors such as the...
380 p dtu 27/09/2012 349 19
Từ khóa: Destination marketing, tourism industry, marketing management, production marketing, local tourism, kinh tế du lịch, du lịch thương mại, công nghệ tiếp thị