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Danh mục TaiLieu.VN
Tourism management analysis, behaviour and strategy
The chapters in TM examine how management is done in practice and provide nitty-gritty empirical reports on specific topics for each of the five general areas. While TM provides advances in tourism management theory (TMT), such advances are by-products of this book – the focus of TM is on the prize of increasing the reader’s wisdom and skills in sense making, decision making and evaluating tourism management actions.
540 p dtu 26/09/2012 212 11
Từ khóa: tourism management, customer segment, management literature, quản lí du lịch, chiến lược du lịch, kế hoạch du lịch
Tourism in destination communities
This book owes its inception to the international journal Tourism Recreation Research, which had proposed a special issue on the theme of host communities in 1996. For various reasons, this special issue never came to fruition, so the idea to create a book on the subject was introduced, which we were pleased to spearhead with some important guidance from Dr Tej Vir Singh. At the time, sufficient evidence existed within the tourism literature...
333 p dtu 19/09/2012 239 6
Từ khóa: tourism in destination communities, tourism recreation, tourism literature, management of tourism, tourism community, examine tourism, social exchange