Tourism management analysis, behaviour and strategy

The chapters in TM examine how management is done in practice and provide nitty-gritty empirical reports on specific topics for each of the five general areas. While TM provides advances in tourism management theory (TMT), such advances are by-products of this book – the focus of TM is on the prize of increasing the reader’s wisdom and skills in sense making, decision making and evaluating tourism management actions.

Từ khóa: tourism management, customer segment, management literature, quản lí du lịch, chiến lược du lịch, kế hoạch du lịch