- Bạn vui lòng tham khảo Thỏa Thuận Sử Dụng của Thư Viện Số
Tài liệu Thư viện số
Danh mục TaiLieu.VN
Tourism management analysis, behaviour and strategy
The chapters in TM examine how management is done in practice and provide nitty-gritty empirical reports on specific topics for each of the five general areas. While TM provides advances in tourism management theory (TMT), such advances are by-products of this book – the focus of TM is on the prize of increasing the reader’s wisdom and skills in sense making, decision making and evaluating tourism management actions.
540 p dtu 26/09/2012 213 11
Từ khóa: tourism management, customer segment, management literature, quản lí du lịch, chiến lược du lịch, kế hoạch du lịch