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Destination benchmarking concepts, practices and operations
The review of past benchmarking literature shows that there are a substantial number of both conceptual and empirical attempts to formulate a benchmarking approach, particularly in the manufacturing industry. However, there has been limited investigation and application of benchmarking in tourism businesses and particularly in tourist destinations. The purpose of this book is to evaluate approaches to benchmarking and their application within...
234 p dtu 22/09/2012 199 5
Từ khóa: kinh tế du lịch, du lịch sinh tháiDestination benchmarking concepts practices and operations, tourism businesses, tourist destinations, tourism industry, du lịch xã hội