Cultural tourism research methods

This volume has its roots in the Cultural Tourism Research Project launched in 1991 by the Association for Tourism and Leisure Education (ATLAS). Over the years, this project has involved a large number of researchers from many countries around the globe in undertaking various forms of cultural tourism research. Details of these activities can be found on the website at http://www.tram-research.com/atlas. As outlined in this volume, much of the early research effort was directed at gathering empirical data on the profi le of cultural tourists, their motivations and behaviour, mainly through survey research. Although this activity has greatly improved our knowledge of what cultural tourists do, recent meetings of the ATLAS Cultural Tourism Research Group have identifi ed a growing dissatisfaction with this more traditional quantitative approach.

Từ khóa: Cultural tourism, tourism research, cultural research, leisure education, văn hóa du lịch, giáo dục văn hóa