Tourism and visual culture, volume 2 theories and concepts

Volume 1 of this two-part work set out the case for tourism as ‘. . .part of the mass-mediated, post-industrial, postmodern society that has spawned tourists who seek instant gratifi cation in the dreamscapes, landscapes, ethnoscapes, and heritagescapes created and provided by the tourism sector. . .’. In this sense, as Hollinshead (1999: 7) puts it with uncharacteristic clarity, ‘tourism, often unsuspectingly, matters’. While tourism and the study of tourists have become a mature and discrete area of multidisciplinary study, there remains something of a struggle about fi nding suitable research instruments, methods and strategies to adequately capture
and do justice to data. On the one hand, simplistic
visitor arrivals or other statistical measures have no capacity to communicate the complex flavour of tourism as it infuses the cultures of both visitors and the visited.

Từ khóa: Tourism culture, cultural icon, visual communication, service economy, cultural economic, du lịch văn hóa, kinh tế du lịch