Pink tourism holidays of gay men and lesbians

The aim of this book is to examine the holidays of gays and lesbians from, primarily, a marketing perspective. It also examines how marketing activity engages with and affects social issues relating to homosexuality. The primary target audience for this book is postgraduate and secondand third-year undergraduate students on tourism, hospitality, leisure and recreation management courses. Some prior knowledge of marketing and of first-level tourism studies is assumed. None the less students on courses such as cultural studies, human geography and sociology should find it of interest and use. It may be that some of the content and approach is regarded as alien to their own discipline’s perspective on homosexuality. They will find, hopefully, that it provides some constructive and thoughtprovoking
illumination of issues of sexual orientation and contributes to further understanding of these issues.

Từ khóa: social issues, recreation management courses, cultural studies, xã hội học, văn hóa con người, du lịch đồng tính